{"id":1664,"date":"2017-12-21T16:09:43","date_gmt":"2017-12-21T04:09:43","guid":{"rendered":"http:\/\/www.rimbooks.com\/wordpress\/?p=1664"},"modified":"2021-09-10T06:33:57","modified_gmt":"2021-09-09T18:33:57","slug":"design-generation","status":"publish","type":"post","link":"https:\/\/www.rimbooks.com\/wordpress\/design-generation","title":{"rendered":"Design Generation:How Peter Haythornthwaite shaped New Zealand\u2019s design-led enterprise"},"content":{"rendered":"<p><strong>DESIGN GENERATION: <\/strong><em>How Peter Haythornthwaite shaped New Zealand\u2019s design-led enterprise<\/em><br \/>\nMichael Smythe<br \/>\nWith an&nbsp;introduction and interview by Michael Barrett<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1703 alignright\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/9780994130693-web.jpg\" alt=\"\" width=\"272\" height=\"272\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/9780994130693-web.jpg 700w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/9780994130693-web-150x150.jpg 150w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/9780994130693-web-300x300.jpg 300w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/> This book tells the story of one of New Zealand\u2019s most influential industrial designers. Spanning five decades, <i>Design Generation <\/i>documents Haythornthwaite\u2019s career through childhood influences, education in Auckland and Illinois, work experience in California and New York, and teaching and consultant practice back in New Zealand. It chronicles&nbsp;his many roles as a design leader: as innovator of design, employer in&nbsp;private practices and his notable contribution to the wider field of design.&nbsp; Vivid case studies of Haythornthwaite\u2019s work illustrate the extraordinary breadth of design projects he developed, many of which will be familiar for the reader.<em><strong><br \/>\n<\/strong><\/em><\/p>\n<p>The book also&nbsp;focuses on the output of his prolific design practice over forty years. The examples of product design, branding and experience design will be familiar to many who have never had reason to consider how they were created. From ideation sketches to form models and working prototypes, Haythornthwaite\u2019s creative process illuminates the professional skill-set of the hands-on pre-computer era.<\/p>\n<p>Accompanying&nbsp;<a href=\"http:\/\/www.objectspace.org.nz\/exhibitions\/design-generation\/\">exhibition in March 2018<\/a>&nbsp;as part of Objectspace\u2019s Masters of Craft series, <i>Design Generation<\/i>&nbsp;charts the development and maturation of industrial design as a discipline in New Zealand along with the increasingly globalised forces that have influenced the way things are designed, produced and consumed in this part of the world.<\/p>\n<p>200 pages &#8211; fully illustrated, hard-bound, 245x245mm<\/p>\n<p>ISBN &nbsp;978 0 994 13069 3<br \/>\n2018<\/p>\n<p>RRP $60 inc. GST<\/p>\n<p class=\"product woocommerce add_to_cart_inline \" style=\"NONE\"><a href=\"\/wordpress\/wp-json\/wp\/v2\/posts\/1664?add-to-cart=2173\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_2173\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"2173\" data-product_sku=\"978-0-994-13069-3\" aria-label=\"Add to cart: &ldquo;Design Generation:How Peter Haythornthwaite shaped New Zealand\u2019s design-led enterprise&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Design Generation:How Peter Haythornthwaite shaped New Zealand\u2019s design-led enterprise&rdquo; has been added to your cart\" role=\"button\">Add to cart<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_2173\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/p>\n<div class=\"\"><\/div>\n<p>For all wholesale orders and requests&nbsp;<a href=\"mailto:info@rimbooks.com\">info@rimbooks.com<br \/>\n<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1681\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/dsc7816.jpg\" alt=\"\" width=\"1000\" height=\"893\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/dsc7816.jpg 1000w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/dsc7816-300x268.jpg 300w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/dsc7816-768x686.jpg 768w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/dsc7816-336x300.jpg 336w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1711\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06488-web.jpg\" alt=\"\" width=\"540\" height=\"253\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06488-web.jpg 540w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06488-web-300x141.jpg 300w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06488-web-500x234.jpg 500w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1713\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06484web.jpg\" alt=\"\" width=\"531\" height=\"294\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06484web.jpg 531w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06484web-300x166.jpg 300w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/DSC06484web-500x277.jpg 500w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1683\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C5_112.jpg\" alt=\"\" width=\"987\" height=\"768\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C5_112.jpg 987w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C5_112-300x233.jpg 300w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C5_112-768x598.jpg 768w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C5_112-386x300.jpg 386w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1674\" src=\"http:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C8_1_156.M.jpg\" alt=\"\" width=\"900\" height=\"712\" srcset=\"https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C8_1_156.M.jpg 900w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C8_1_156.M-300x237.jpg 300w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C8_1_156.M-768x608.jpg 768w, https:\/\/www.rimbooks.com\/wordpress\/wp-content\/uploads\/2017\/12\/C8_1_156.M-379x300.jpg 379w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>DESIGN GENERATION: <\/strong><em>How Peter Haythornthwaite shaped New Zealand\u2019s design-led enterprise<\/em><br \/> Michael Smythe<br \/> With an&nbsp;introduction and interview by Michael Barrett<\/p>\n<p> This book tells the story of one of New Zealand\u2019s most influential industrial designers. Spanning five decades, Design Generation documents Haythornthwaite\u2019s career through childhood influences, education in Auckland and Illinois, work experience in California and New York, and teaching and consultant practice back in New Zealand. It chronicles&nbsp;his many roles as a design leader: as innovator of design, employer in&nbsp;private practices and his notable contribution to the wider field of design.&nbsp; Vivid case studies of Haythornthwaite\u2019s work illustrate &hellip; <a href=\"https:\/\/www.rimbooks.com\/wordpress\/design-generation\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[14,12,13,35,31,20,11],"tags":[15],"class_list":["post-1664","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-design","category-exhibition-catalogue","category-history","category-industrial-design","category-new-zealand-art","category-news","category-photography","tag-publication-2","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":0,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/media\/1703"}],"wp:attachment":[{"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rimbooks.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}